The Home Depot Canada Black Friday Pro Xtra Contest | Branding

I designed a visual toolkit to support the design deliverables for The Home Depot Canada's Pro Xtra contest. The toolkit was adapted across multiple communication channels to ensure a consistent brand experience, including email campaigns, the homedepot.ca landing page, in-store tent cards and posters, and the contest landing page. Leveraging Pro Xtra brand guidelines, the creative direction was developed to align with the timing of Black Friday, ensuring visibility both in-store and online during this key retail period.